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Editorial and minimal: ink, parchment, and one saffron accent that has to earn its place. Everything below is free to use when you are writing about Pithy.
Wordmark
Keep clear space around the wordmark equal to the x-height of its lowercase letters. Do not recolor it, outline it, stretch it, or set it on a busy background.
The name
The wordmark is set in lowercase and the executable is typed in lowercase, which makes the name look optional. It is not. In a sentence it is Pithy, and that is the only one of the three you have to choose.
Pithy
The company and the product, in prose. “Pithy runs in your account.”
pithy.
The wordmark, where the period is the mark. Set it as the file above — do not retype it in a sentence.
pithy
The command, the repository and the domain. Lowercase because somebody types it.
Never PITHY, never Pithy. with a period in running text, and never “pithy.sh” where the name belongs — that is the address, not what we are called.
The Point
The mark is the period alone. The same shape appears as the sentence-ending period in a display headline — used only in a hero headline and a final call to action, never in a section heading, and never mixed with ink periods in the same line.
Stop wiring backends.
Color
Ink · #111111
Parchment · #FAFAF6
Saffron · #D4A017
Dark background · #14110D
Ink, parchment and saffron are the brand. The fourth is not a fourth color — it is the page background in dark mode, where ink becomes a surface rather than the text.
Type
Geist for everything, Geist Mono for code, commands, labels and figures. Both are under the SIL Open Font License.
Aa Bb Cc — the quick brown fox.
pithy add authImply endorsement or partnership that does not exist, use the marks in your own product name or logo, or modify them. If you are writing about Pithy, everything on this page is yours to use as it is.
If you are writing about Pithy, take what you need. Ask us only if you are unsure.